1. Social Media Manager
Number of Positions: Multiple Openings
Responsibilities:
- Develop and Execute Social Media Strategy: Create and implement comprehensive social media strategies that align with AHESTO’s mission and objectives. Focus on increasing brand awareness, engagement, and audience growth across platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- Content Creation and Curation: Produce, curate, and manage engaging content, including text, images, videos, and infographics. Collaborate with the content team to ensure consistency in messaging and quality.
- Monitor and Analyze Performance: Track, analyze, and report on key performance indicators (KPIs) such as engagement rates, followers, and conversions. Use tools like Google Analytics, Hootsuite, or Sprout Social to assess campaign effectiveness and make data-driven improvements.
- Community Engagement: Engage with the online community by responding to comments, messages, and mentions in a timely and professional manner. Foster relationships with followers and influencers to build a strong community.
- Stay Current with Trends: Stay updated on social media trends, platform updates, and best practices. Implement new strategies and tools to enhance AHESTO’s social media presence.
- Coordinate Campaigns: Plan and execute social media campaigns, contests, and promotions. Work with the marketing team to align social media efforts with broader marketing goals.
Requirements:
- Education and Experience: Bachelor’s degree in Marketing, Communications, or a related field. Minimum of 2 years of experience in social media management, preferably in the health and wellness sector.
- Content Creation Skills: Proficiency in content creation tools such as Canva, Adobe Creative Suite, or similar. Strong writing and visual design skills.
- Analytical Skills: Ability to analyze social media metrics and translate insights into actionable strategies. Experience with social media analytics tools.
- Communication Skills: Excellent written and verbal communication skills. Ability to engage and interact effectively with a diverse online audience.
- Creativity and Innovation: Strong creative thinking skills and the ability to generate innovative ideas to enhance social media engagement.
- Multitasking Abilities: Ability to manage multiple social media accounts and projects simultaneously.
2. SEO Specialist
Number of Positions: Multiple Openings
Responsibilities:
- Develop and Implement SEO Strategies: Create and execute SEO strategies to increase organic traffic and improve search engine rankings for AHESTO’s website and content. Focus on both on-page and off-page optimization techniques.
- Keyword Research and Analysis: Conduct comprehensive keyword research to identify high-value keywords and phrases. Analyze competitors and industry trends to inform content strategies.
- Optimize Website Content: Collaborate with the content team to optimize website content, including blog posts, landing pages, and product descriptions. Ensure content is SEO-friendly with appropriate use of keywords, meta tags, and headers.
- Monitor and Analyze Performance: Track and analyze website performance using tools like Google Analytics, SEMrush, or Ahrefs. Monitor key metrics such as traffic, bounce rates, and conversion rates to assess the effectiveness of SEO efforts.
- Technical SEO: Identify and address technical SEO issues such as site speed, mobile-friendliness, and crawl errors. Work with the web development team to implement technical SEO improvements.
- Link Building: Develop and execute link-building strategies to increase the number of high-quality inbound links to AHESTO’s website. Identify opportunities for guest posting, partnerships, and outreach.
- Stay Updated on SEO Trends: Keep abreast of the latest SEO trends, algorithm updates, and best practices. Adjust strategies to comply with search engine guidelines and improve rankings.
Requirements:
- Education and Experience: Bachelor’s degree in Marketing, IT, or a related field. Minimum of 2 years of experience in SEO, preferably within the health and wellness industry.
- Technical Skills: Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz.
- Analytical Skills: Strong analytical skills with the ability to interpret data and make data-driven decisions. Experience with web analytics and reporting tools.
- Communication Skills: Excellent written and verbal communication skills. Ability to collaborate effectively with content creators and web developers.
- Detail-Oriented: High attention to detail to ensure the accuracy and quality of SEO efforts.
- Problem-Solving Skills: Strong problem-solving skills with the ability to identify and resolve SEO issues effectively.
3. Email Marketing Specialist
Number of Positions: Multiple Openings
Responsibilities:
- Develop Email Marketing Strategies: Create and implement effective email marketing campaigns to engage AHESTO’s audience and drive conversions. Focus on increasing subscriber growth and retention.
- Content Creation and Management: Write compelling email copy and design visually appealing templates. Ensure content is aligned with AHESTO’s brand voice and mission. Manage email lists and segmentation for targeted campaigns.
- Campaign Execution: Schedule and deploy email campaigns using email marketing platforms such as Mailchimp, Constant Contact, or similar. Monitor and ensure timely delivery of emails.
- Analyze Performance: Track and analyze email campaign performance using metrics such as open rates, click-through rates, and conversions. Generate reports and provide insights for continuous improvement.
- A/B Testing: Conduct A/B testing on email content, subject lines, and designs to optimize performance and improve engagement rates.
- Compliance and Best Practices: Ensure email campaigns comply with relevant regulations, such as CAN-SPAM, and follow best practices for deliverability and subscriber management.
- Collaborate with Teams: Work closely with the content, design, and marketing teams to align email campaigns with broader marketing objectives and content strategies.
Requirements:
- Education and Experience: Bachelor’s degree in Marketing, Communications, or a related field. Minimum of 2 years of experience in email marketing, preferably in the health and wellness sector.
- Content Creation Skills: Strong writing and design skills, with the ability to create engaging email content and visually appealing templates.
- Technical Proficiency: Proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact) and familiarity with email analytics tools.
- Analytical Skills: Ability to analyze email campaign metrics and make data-driven decisions to improve performance.
- Attention to Detail: High attention to detail to ensure accuracy in email content and compliance with regulations.
- Communication Skills: Excellent written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams.
4. Community Manager
Number of Positions: Multiple Openings
Responsibilities:
- Build and Nurture Online Communities: Develop and manage online communities on platforms such as Facebook, Instagram, and forums. Engage with members, respond to questions, and foster a positive and supportive environment.
- Content Creation and Sharing: Create and share relevant content that encourages community engagement and interaction. Collaborate with the content team to ensure a consistent flow of valuable information.
- Monitor and Report: Monitor community activities and report on key metrics such as engagement levels, member growth, and sentiment. Use tools like Hootsuite, Sprout Social, or similar to track performance.
- Engage with Members: Proactively engage with community members by responding to comments, messages, and posts. Encourage discussions and facilitate connections among members.
- Handle Feedback and Issues: Address any issues, concerns, or feedback from community members in a timely and professional manner. Escalate major issues to the appropriate teams as needed.
- Organize Virtual Events: Plan and organize virtual events, webinars, and live sessions to engage the community and provide value. Work with the marketing and content teams to promote these events.
- Stay Updated on Trends: Keep up-to-date with social media and community management trends, tools, and best practices. Implement new strategies to enhance community engagement.
Requirements:
- Education and Experience: Bachelor’s degree in Communications, Marketing, or a related field. Minimum of 2 years of experience in community management or a related role, preferably in the health and wellness industry.
- Communication Skills: Excellent written and verbal communication skills, with the ability to engage effectively with community members.
- Content Creation Skills: Ability to create engaging content for community platforms, including text, images, and videos.
- Analytical Skills: Proficiency in using social media and community management tools to track and analyze engagement metrics.
- Organizational Skills: Strong organizational skills with the ability to manage multiple community platforms and projects simultaneously.
- Empathy and Patience: Ability to handle community feedback and issues with empathy and professionalism, fostering a supportive community environment.
Each role within the Marketing and Outreach Team is essential to AHESTO’s mission of promoting a healthier lifestyle through engaging and informative content. Candidates should be ready to work remotely and collaborate effectively within a dynamic and innovative team environment.